Beauty Meets Innovation

WillowTree is a North Texas custom homebuilder that brings modern technology to the construction process, creating luxury homes as innovative as they are beautiful.

Custom Home Building Services in Southlake, TX

This Isn’t the Custom Homebuilder of Old — This is WillowTree

WillowTree Custom Homes was founded by two high school buddies, Jody Alumbaugh and Travis Franks in 2013. The team has grown over the years, but the goal is still the same: building custom homes with integrity and honesty. While the way we do things hasn’t changed over the years, the number of dream homes we’ve built certainly has. Our team is committed to quality, thoroughness and personal touch - beautiful homes with an enjoyable building experience. 

We bring modern technology to every aspect of construction for improved efficiency, enhanced quality control, and impeccably designed custom homes that measure up to your every conceivable idea of luxury.

Make Your Southlake House A Home With WillowTree Custom Homes

When planning to build a custom home in Southlake, TX, working with reliable custom home builders can be highly beneficial. Working with reputable professionals who have extensive experience building custom homes and are knowledgeable about the local market will ensure that your house is designed and constructed in accordance with high-quality standards and tailored to your unique needs. Our builders can also provide sound advice on how to create the perfect design for your home at a price that fits your budget. 

At WillowTree Custom Homes, beauty meets innovation. Let’s build your dream home! 

Our St. Jude Dream Home Showplace will be built in Carillon Parc

We're raising funds to support St. Jude's lifesaving mission of finding cures for children battling cancer and other life-threatening diseases, and we need your help to reach our fundraising goal.

Craftsmanship You Can Feel

Simply put, a home built by WillowTree is a home meticulously crafted. From premium building materials to impeccable attention to even the smallest of details, true craftsmanship—in our belief—makes all the difference.

Expansive indoor outdoor sitting area.
The front of a custom home.

Our Values

Your Style, Whatever It May Be

Whether it’s Transitional or Contemporary to Mediterranean or Texas Modern, we have the expertise to help you realize nearly any rendition of home you can envision. For most of our projects, we partner with an accomplished and forward-thinking interior designer who’s not tied to any singular style. The results are dramatic, and always just what the homeowner envisioned.

We Build Landmarks

Everyone knows life is bigger in Texas, especially in Southlake where we built the city’s largest-ever private residence. Our client desired to live large, and we delivered with a stunning 40,000 square-foot custom luxury home showcasing an array of unique features—including a separate chef’s kitchen, state-of-the-art movie theater, bowling alley, batting cage, basketball court, indoor trampoline room and a one-acre, artificial turf ball field in the backyard.

Custom ribbon-style fireplace.

Craftsmanship You Can Feel

Simply put, a home built by WillowTree is a home meticulously crafted to a higher standard. From premium building materials and exceptional fit and finish to impeccable attention to even the smallest of details, true craftsmanship—in our belief—makes all the difference.

Modern Living Made Smarter

Your custom luxury home can be as advanced as you want it to be. After we pre-wire your home based on your unique needs, our consultants will partner with you to create exactly what you envision. Your future home can be forward thinking in every detail, designed to the highest standards in home automation, immersive A/V experiences, smart security, energy-saving efficiency and health-centric living.

Rustic home office.

Luxury With a Texas Twang

When you hire WillowTree, we make your house feel like home from the start. A quality custom-built home is designed with your specific needs and lifestyle in mind, giving you the perfect atmosphere for comfortable living. From start to finish, having a skilled custom home builder on your team helps ensure that your vision comes to fruition. Ultimately, this makes it easy for individuals to create their dream homes with better attention to detail and craftsmanship than they would with a traditional builder or contractor.

Building a Better Home

From home spotlights that provide clients with inspiration to tips on how to update your home, our blog guides your journey as you build a custom home.

Ready to Connect?

We can’t wait to sit down over a glass of wine or whiskey and craft the luxury home you’ve always imagined. Fill out the form below to get started.