When you are choosing someone to build a custom home, beautiful photos are the easy part. The harder questions come next. How long has the builder been doing this? Is the company financially responsible? What happens when a challenge comes up during construction? And beyond
Most of the homes we build start with a family. This one started with a mission. In 2026, WillowTree Custom Homes was one of five builders invited to take part in the St. Jude Dream Home Showplace in Carillon Parc, a new kind of fundraising
Some company names are created in branding meetings. WillowTree started as a code word between a group of high school friends. Long before Travis Franks and Jody Alumbaugh were building custom homes together, they were two kids growing up in Keller, Texas. They met in
Carillon Parc is one of the most talked-about new developments in Southlake — and for good reason. Set on 42 European-inspired acres near the corner of North White Chapel Boulevard and State Highway 114, this community brings something to North Texas that’s rare in any
Two of the most active luxury home markets in Texas right now sit a little over four hours apart. Southlake — anchored by one of the top school districts in the state and a community of high-achieving families — and Fredericksburg, the Hill Country’s wine
When you’re choosing a custom home builder, you’ll be invited to tour their past work. It’s the most useful step in the entire selection process — and also the easiest to do badly. Most buyers walk through a beautiful finished home, admire the kitchen, and
The centerpiece of any bathroom or kitchen will be the sink. The right sink basin can be a part of the equation, as we’ve talked about before, but the next necessary half of the equation is choosing the right faucet. Your chosen form will be
A luxury custom home is more than square footage and finishes. It’s a physical expression of how your family lives, what you value, and the legacy you intend to leave behind. For families building in Texas, the decision to build custom is rarely just about
When looking to build your own home, sticker shock can be a real problem. From buying land to picking individual fixtures, the prices can certainly add up if you’re not careful. But on the other hand, when you’re building your dream home — the place
When people move into their new homes, they’re often thankful for having a “roof over their head,” but while lots of thought and detail goes into the features of bathrooms, bedrooms and community spaces, sometimes that roof can be an afterthought. While the homebuilding professionals
