When you are choosing someone to build a custom home, beautiful photos are the easy part. The harder questions come next. How long has the builder been doing this? Is the company financially responsible? What happens when a challenge comes up during construction? And beyond
Most of the homes we build start with a family. This one started with a mission. In 2026, WillowTree Custom Homes was one of five builders invited to take part in the St. Jude Dream Home Showplace in Carillon Parc, a new kind of fundraising
Some company names are created in branding meetings. WillowTree started as a code word between a group of high school friends. Long before Travis Franks and Jody Alumbaugh were building custom homes together, they were two kids growing up in Keller, Texas. They met in
If you’re from the Fort Worth area and you’re looking to build a luxury home, you understand the importance of location. Some might fall in love with the urban allure of Dallas, but others will find Southlake’s spacious streets and wide-open parks to be a
